Why do we need it?
In the fast-paced world of stock and mutual fund investments, users are increasingly seeking tools that provide efficient, accurate, and personalized investment advice.
Traditional investment methods often require substantial time and expertise, which many users, ranging from beginners to experienced investors, may not have.
This creates a significant demand for an AI-powered investment app that can cater to diverse user needs, simplify investment decisions, and enhance financial outcomes.
Solution
Brocker.ai is an AI-powered stock and mutual fund investment app designed to address the gaps in current investment apps. Features like personalized recommendations, real-time updates, and an intuitive user experience.
By meeting these needs, the app can enhance user satisfaction, improve financial outcomes, and become a relevant and valuable tool for a wide range of investors.
My Input
User Research
Designing
App Functionality
Portfolio Management
Risk Assessment
Automated Trading
Personalised Recommendation
Predictive Analysis
Real-Time Alerts
How I Arrived At The Solution
1.Discover
Secondary Research
Competitive Analysis
Read articles on how AI and stocks work together.
Went through many apps to understand about features, working, etc...
Primary Research
User Interview
2.Define
Brainstorming
I did a brainstorming session to help me generate ideas and to get solutions to the problems in hand.
User Persona
Captured information on different types of users and made 3 personas to represent them.
Mental Models
After talking to users, I got an understanding of existing mental models. This ensured that user’s idea of how a product will work and the way it actually works are similar.
User Flow
Site Map
3.Design
Wireframes
Visual Designs
Usability Testing
4.Deliver
Quality Assurance Test
In a live scenario, I put my designs to QAT’s to ensure the developed versions match the designs. The developed versions will go through multiple rounds of iterations till they match the design. It is only after this the product goes to production.
Competitor Analysis
User Interview
User Persona
User Flow
Wireframes
Visual Design
